Jewellery Showcase

A Pejmani ring with an 8.02-carat fancy pink pear-shaped diamond which sold for $1.32 million at Sotheby's.

A necklace featuring 38.85 carats of smaller diamonds along with two larger diamonds both D IF of 1.11 carats and 3.14 carats.

Earrings featuring a 2.04-carat emerald cut diamond G VVS2, a 2.05-carat emerald cut diamond G VS1 and smaller diamonds.

Earrings with pear-shaped diamonds: a 1.00-carat D VS1; a 1.05-carat D VS2, a 1.01-carat D VS2, and a 1.01-carat D VS2.

Branching into jewellery - Pejmani makes waves

August 16, 2009

Pejman Kerendian is the founder of Pejmani Jewels and owns and runs Kerendian, a manufacturer and wholesaler of polished diamonds based in Antwerp.

 

Until three years ago, he sold his best stones to well-known jewellers, but then started his own jewellery creations. “I started with a few pieces, and as they were very successful, decided to start a separate jewellery company under the name of Pejmani,” he explained.

 


“Each piece is designed by me and made by a group of highly skilled artisans in Belgium. Every design is unique, I oversee the entire process and check each step,” he said. “With my oriental background and growing up in Europe, I love the idea of blending the Oriental and European styles. I love antiques, and collect 19th century European paintings, sculptures and furniture, and art deco pieces, the influence of which you can see in my designs.”

 

Kerendian believes each piece of jewellery should be treated like haute couture and selected carefully to suit the lady wearing it. In addition to the jewellery line, Pejmani also sells very fine large diamonds of 10-50 carats and the company cuts stones according to the client's wishes.

 


Its jewellery is sold by appointment and through prestigious international jewellers. The company is planning to start working with new exclusive retailers, making Pejmani Jewels available in Russia, Europe and the United States on a larger scale.

 

At Sotheby's Magnificent Jewels Auction in Geneva last December, a Pejmani ring with an 8.02-carat fancy pink pear-shaped diamond sold for $1.32 million. Pejmani believes that even in the current economic climate, people are turning to more valuable goods, and objects of high value are more stable and inflation-proof, and, therefore, a good investment.