The Royal Asscher store in Tokyo.
Royal Asscher company opens flagship store in Tokyo's Ginza Street
The Royal Asscher company opened its first store in Japan on July 15. The store is located on the famous Ginza Street in the centre of Tokyo and is the company’s first store in Asia.
July 19, 2011
The Royal Asscher company opened its first store in Japan on July 15. The store is located on the famous Ginza Street in the centre of Tokyo and is the company’s first store in Asia.
The venture, in cooperation with Asscher's Japanese partner, Nagahori Corporation, will be followed by the opening of flagship stores in the People’s Republic of China.
The Royal Asscher store is located in a prime luxury shopping location, alongside other luxury stores such as LVMH, Bulgari and Chanel.
To mark the store opening, a Royal Asscher diamond tiara has been created containing a total of 10 carats of diamonds set in platinum and worth $385,000. The tiara will be loaned to brides who purchase a Royal Asscher engagement ring in the Ginza store.
Edward Asscher, company president said the store opening showed the firm's "total commitment to Japan in these difficult times. We have great respect for the solidarity and vigor the Japanese people have shown to rebuild and overcome their predicament."
